The results were as follows:
95% is pleased with the letter scale
98% of the people will actually use the letter scale, 87% even over 10 times a year.
84% understand the postal rates better now having the letter scale
84% find it easier, having a letter scale, to determine postage them selves

* Authorized by TNT Post to be used by Innovation Affairs

The above tells that customers like very much the letter scale but above all they are now self capable – with the letter scale at home – of putting the rights postage on a letter without going to a post office and that they understand very well the prices that are communicated on the letter scale.

An Post's EasyWeigh™ consumer and business customer survey

In July 2003 the Irish Post An Post carried out an EasyWeigh Letters™ business- and consumer survey.
Aim of this market research was:

heard comments:
"fool proof", "Need to know weight for cost purposes", "good system, easy to use".

Royal Mail's EasyWeigh™, helping customers to check it, not guess it
By Mike Hilder, Head of Marketing Communications, International Social and SME Services, Royal Mail

Royal Mail has been running a highly successful consumer marketing campaign aimed at international letter-writers. Using the strap-line 'Don't Guess It, Check It', the campaign's objective is to reduce the number of letters posted from the UK to international destinations with insufficient postage paid.
The campaign's strategy is to raise awareness of the need to check the weight of international letters and the postage required whilst at the same time providing customers with the tools they need to do so: up-to-date international postal rates information, and a weighing device.
The weighing device, called the EasyWeigh™ was developed by Innovation Affairs of Amsterdam, The Netherlands, and is of an extremely ingenious design. Essentially a balance, the device has slots for letters of varying weights related to Royal Mail's international postal rate steps and will tip if a letter is put in a slot that it is too heavy for. Made from a single piece of card, EasyWeighs are inexpensive to produce and fold flat, making them ideal for direct mailshots and for door-drops. They are simple to assemble and to use, and will weigh DL and C6 format letters of up to 100 grammes. In September 2001, Royal Mail distributed 300,000 EasyWeighs with postal rates information to households known, or identified through market research as being highly likely to generate international mail. Follow-up research to establish how widely the distributed EasyWeighs were being used gave the following results:

81% of recipients had kept the EasyWeigh™
85% had kept the accompanying tariff literature
84% stated they were either very or fairly likely to check the postage the next time they sent a letter overseas
62% said they were either very or fairly likely to use the EasyWeigh™ the next time they sent a letter overseas
75% said they were either very or fairly likely to use the tariff literature
39% had already used the EasyWeigh™,
92% of whom stated it was very or fairly easy to use.

Subsequent marketing activity has resulted in some 90,000 requests for EasyWeighs being made at the Royal Mail website. All in all, the EasyWeigh™ provides a superb means of communicating our messages about checking the weights and posting rates for overseas mail.

It has proved extremely popular with customers and spearheaded our 'Don't Guess It, Check It' awareness-building activities throughout the year.